The EuroCHRIE University Challenge 2021 has begun!

The 7th Annual EuroCHRIE University Challenge has officially started with a record number of 16 schools involved.

Updates

? 1 April 2021
“The final web conferences were held today. It has been a true pleasure getting to know these amazing future hospitality professionals over these past six weeks. 62 different students who were born in 23 different countries representing schools from 12 different countries, all with one common goal – to win the EuroCHRIE University Challenge! Final results to follow on Friday!”

? 25 March 2021
“We’re now heading into the final quarter of the year in the simulation competition and the excitement is building!  The top teams from the two competitive sets include those from the Hotel Management School NHL Stenden, ESSEC Paris, Hotel Management School Maastricht, Boma International Hospitality College, and the University College of Northern Denmark.  What an incredible finish it will be!!”

? 18 March 2021
“We are now at the mid-way point of the year in the simulation competition!  In the first competitive set, the hotels operated by the Vocational College of Hospitality and Tourism Maribor and the Hotel Management School NHL Stenden lead the way.  In the second competitive set, it’s the hotels operated by the University College of Northern Denmark and Boma International Hospitality College who are out in front.  We still have the second half of the year ahead of us though and many strategic decisions to be made.  Excited to see what happens!!!”

? 15 March 2021
“The simulation competition in the EuroCHRIE Challenge is well underway and the teams are preparing their Q2 decisions for their hotels.  Great to see the various strategies being put into action!”

We are pleased to welcome back teams from schools who have participated previously:

• The University College of Northern Denmark – last year’s winner
• Strathmore University (Kenya)
• Stenden University (South Africa)
• Hotel Management School NHL Stenden (The Netherlands)
• Budapest Business School (Hungary)
• Modul University (Austria)
• Cph Business (Denmark)
• …as well as many new schools: Swiss Hotel Management School (Switzerland), Final University (North Cyprus), Institut Paul Bocuse (France), Vocational College of Hospitality and Tourism Maribor (Slovenia), University of West London (United Kingdom), Boma International Hospitality College (Kenya), Özyeğin University School of Applied Sciences (Turkey), Hotel Management School Maastricht (The Netherlands), and ESSEC Paris (France).

The teams, comprised of three or four students and one instructor, will compete in a Simulation Challenge in two separate competitive sets (with one hotel operated by each school). Each week they will make strategic decisions to improve the position of their hotels in their competitive set, with a focus on Market Performance, Financials, Guest Satisfaction, and Associate Engagement. The top hotels from each competitive set will be compared side-by-side and the winning team will be the hotel with the best overall balanced scorecard at the end of the four-week competition.

This week the students all completed the first module in the Hospitality Business Acumen certificate program which focused on using financial statements to determine the best course of action. They also inputted their first set of simulation decisions and we will anxiously await the results on Friday morning! I expect a great competition!

As they compete, the students will also be achieving their Certificate in Hospitality Business Acumen via on-line learning modules and a knowledge exam, supplemented by weekly web conferences.

It will undoubtedly be an amazing competition and, following two detailed orientation sessions over the past two weeks, the teams are excited to get started! Best of luck to all!!

Heidi Anaya
Head of Education
Russell Partnership Technology

heidi.anaya@russellpartnership.com