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7th EuroCHRIE University Challenge Ends in an Amazing Conclusion!


The 7th Annual EuroCHRIE University Challenge, delivered by Russell Partnership Technology in partnership with EuroCHRIE, came to an exciting finish on April 2nd

The 16 schools competing were Strathmore University (Kenya), Stenden Hotel Management School (South Africa), Hotel Management School NHL Stenden (The Netherlands), The Budapest Business School (Hungary), Modul University (Austria), The University College of Northern Denmark, Cph Business Academy (Denmark), Swiss Hotel Management School (Switzerland), Institut Paul Bocuse (France), Vocational College of Hospitality and Tourism Maribor (Slovenia), Boma International Hospitality College (Kenya), ESSEC Paris (France), Özyeğin University School of Applied Sciences (Turkey), University of West London (United Kingdom), Final University (North Cyprus), and Hotel Management School Maastricht (The Netherlands).

The teams, comprised of three or four senior students and one instructor, competed in a Simulation Challenge in two competitive sets of hotels (with one hotel operated by each school).  Each week they formulated strategic actions to drive their hotels’ position in the competitive set, with a focus on Market Performance, Financial Management, Guest Satisfaction, and Associate Engagement.  The winning team in each competitive set was the hotel with the best overall balanced scorecard at the end of the four-week competition.  The top hotels from each competitive set were then compared against each other and a final overall winner was declared based on their rankings.



While competing, the students also completed their Certificate in Hospitality Business Acumen. This was delivered utilizing online learning modules and weekly web conferences.

This was a very dynamic competition with teams devising different strategies to drive their hotels forward in the competitive set.  At the conclusion of the competition, it was the team from Hotel Management School NHL Stenden who were the winners, with second place going to Boma International Hospitality College.

This was the largest EuroCHRIE Challenge to date, with 16 schools and 62 students participating.  Those 62 students represented schools from 12 different countries and they represented 23 countries of birth!  While most students had to work entirely virtually with their teammates and instructor leads, they did a fantastic job.  The determination and focus each of them displayed in meeting deadlines and actively participating during the weekly web conferences was outstanding.

Sincere congratulations to all involved!  Russell Partnership Technology will be delighted to honour the top two teams at the EuroCHRIE Conference in Aalborg in September.

Heidi Anaya
Head of Education – Russell Partnership Technology
heidi.anaya@russellpartnership.com


Winning team

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Hotel Management School NHL Stenden

Read about their experience

www.nhlstenden.com


Runners up

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Boma International Hospitality College

Read about their experience

www.bihc.ac.ke


What other teams had to say about EuroCHRIE University Challenge…

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Budapest Business School

Read about their experience


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Cph Business Academy

Read about their experience


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ESSEC Paris

Read about their experience


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Final International University

Read about their experience


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Hotel Management School Maastricht

Read about their experience


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Institut Paul Bocuse – France

Read about their experience


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Modul University – Austria

Read about their experience


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Özyeğin University – Turkey

Read about their experience


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Stenden South Africa

Read about their experience


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Strathmore University

Read about their experience


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Swiss Hotel Management School

Read about their experience


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University College of Northern Denmark (UCN)

Read about their experience


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University of West London

Read about their experience


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Vocational College of Hospitality and Tourism Maribor

Read about their experience



Heidi Anaya

Heidi Anaya
April 29, 2021


Last updated on June 17, 2021