Dear Industry Professionals, Academics, Researchers, Colleagues, and Friends,
In the ever-evolving landscape of hospitality, travelers now seek journeys that align with their values, placing sustainability at the forefront. However, the question lingers: Does sustainability alone hold the key to truly transformative guest experiences?
Maribel Esparcia Pérez and I delved into this query, seeking insights from industry experts:
- What defines a meaningful guest experience for you?
- Can sustainable practices go beyond the surface to enhance guest experiences?
Read the engaging responses and firsthand experiences from esteemed contributors, including Glenn Mandziuk, Sarah Habsburg-Lothringen, Andreas Koch, Natasha Montesalvo, Arjan van Rheede, Marloes Knippenberg, Henri Kuokkanen, Elena Cavagnaro, Peter Varga, Nicolas Dubrocard, Chalana Perera, and MariaPia Intini.
Access the full article here: Meaningful Guest Experience: Is Sustainability the Secret Ingredient?
And if you missed our earlier exploration during the summer on “Accessing Green Finance in Hospitality: Key to Transformation?” catch up here: Accessing Green Finance in Hospitality
Greetings from Bonn,
Prof. Dr. Willy Legrand Department of Hospitality, Tourism, and Event Management