The Hospitality & Tourism Educators

EuroCHRIE works closely with industry and other organisations to encourage them giving support through financial resources or other means. More specifically, this involves encouraging corporations to join ICHRIE as corporate sponsors as well as recruiting corporate and individual industry members to make them aware of the mutual benefits reaped when working together

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Industry 13

EuroCHRIE University Challenge

The annual Challenge is offered to teams of students from member colleges and universities. Each team of 4 senior students and 1 instructor will be supported by an online industry coach using e-learning, web conference, and email. The simulation competition uses the world’s leading lodging simulation, REVsim® heralded by thousands of hotel professionals around the globe. Student teams operate their hotels in real-time and in direct competition with other teams. There is no artificial intelligence at work. All business outcomes are the result of the decisions made by all the hotels competing in a dynamic market.

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Industry 14

Georges Ubbelohde

Director of Industry Relations

Georges is a seasoned hospitality and tourism executive and educator with over 30 years of extensive international experience across Europe, the Middle East, Asia, and China. Passionate about hospitality education and leadership, Georges has dedicated much of his career to bridging the gap between academia and the professional world.

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