The 8th Annual EuroCHRIE University Challenge, delivered by Russell Partnership Technology in partnership with EuroCHRIE, came to an exciting finish on March 25th.
The 17 schools competing were:
- Strathmore University (Kenya)
- Stenden Hotel Management School (South Africa)
- Prague University of Economics and Business (Czech Republic)
- The Budapest Business School (Hungary)
- Modul University (Austria)
- The University College of Northern Denmark
- Hotel Management School Maastricht (The Netherlands)
- Odessa National Academy of Food Technologies (Ukraine)
- Vocational College of Hospitality and Tourism Maribor (Slovenia)
- Boma International Hospitality College (Kenya)
- ESSEC Paris (France)
- Cph Business Academy (Denmark)
- Özyeğin University School of Applied Sciences (Turkey)
- Technological University Dublin (Ireland)
- FHWien der WKW (Austria)
- University of Rijeka (Croatia)
- Breda University of Applied Sciences (The Netherlands).
The teams, comprised of three to five students and one instructor, competed in a Simulation Challenge in two competitive sets of hotels (with one hotel operated by each school). Each week they formulated strategic plans to drive their hotels’ position in the competitive set, with a focus on Market Performance, Financial Management, Guest Satisfaction, and Associate Engagement. The winning team in each competitive set was the hotel with the best overall balanced scorecard at the end of the four-week competition. The top hotels from each competitive set were then compared against each other using a variety of metrics and a final overall winner was declared.
While competing, the students also completed their Certificate in Hospitality Business Acumen. This was delivered utilizing online learning modules and weekly web conferences.
This was a very dynamic competition with teams devising different strategies to drive their hotels forward in the competitive set. At the conclusion of the competition, it was the team from the Cph Business Academy who were the winners, with second place going to the University of Rijeka.
This was the largest EuroCHRIE Challenge to date, with 17 schools and 67 students participating. Those 67 students represented schools from 13 different countries – and 21 different countries of birth! The commitment and focus each of the students displayed in meeting deadlines and actively participating during the weekly web conferences was outstanding.
We wish to give special acknowledgment to the team from the Odessa National Academy of Food Technologies in Ukraine who, after the first two weeks, had to withdraw from the competition. We continue to keep them in our thoughts.
Sincere congratulations to all involved! Russell Partnership Technology will be delighted to honour the top two teams at the EuroCHRIE Conference in Apeldoorn in October.
What the teams said
Head of Education – Russell Partnership Technology