Institut Paul Bocuse Research Award

Nominees were:

• Doing Better by Doing Good: How CSR Practices Help in Engaging Employees

Xander Lub, Henri Kuokkanen, Rob Blomme, Brenda Groen and Frans Melissen
Breda University of Applied Sciences/ Nyenrode Business University, Institut Paul Bocuse, Nyenrode Business University/Open University & Saxion University of Applied Sciences

• Managing hotel room demand during crises: The case of developing economies

Marketa Kubickova, Hengyun Li and Destan Kirimhan
University of South Carolina

• Impact of Ingredient Branding on Hotel Brand Equity: The Power of Branded Amenities

Eun Joo Kim, Seyhmus Baloglu and Tony L. Henthorne
University of Nevada, Las Vegas

The winners of the 2018 Paul Bocuse Best Paper Award went to:

Doing Better by Doing Good: How CSR Practices Help in Engaging Employees
Xander Lub, Henri Kuokkanen, Rob Blomme, Brenda Groen and Frans Melissen

Abstract:

Earlier research has established the role of CSR practices in engaging employees, both in general and specifically in the hospitality and tourism industries. However, less is known about the details of this relationship. This article focuses on understanding how CSR practices induce engagement in employees and proposes that fulfilment of ideological employer obligations (ideological currency) and CSR supporting HR practices (CSHR) help explain the relationship between CSR and employee engagement. Data were collected from a sample of Dutch travel organisation employees, and using PLS-SEM, our findings demonstrate that employee engagement is positively related to a company’s CSR practices, with mediating roles for CSHR and ideological currency. This implies that organizations with clear CSR (HR) policies and a good understanding of the CSR goals employees want to contribute to will increase employee engagement and ultimately sustainable company performance.