The EuroCHRIE University Challenge 2024 Has Begun!

The 10th Annual EuroCHRIE University Challenge has officially started with 17 schools involved.

I am pleased to welcome teams from the following returning schools: Thomas More University of Applied Sciences (Belgium), Boma International Hospitality College (Kenya), The University College of Northern Denmark, Stenden University (South Africa), Budapest Business School (Hungary) – last year’s runner-up, Modul University (Austria), Cph Business (Denmark), Faculty of Applied Sciences Özyeğin University (Türkiye), Hotel Management School Maastricht (The Netherlands), Strathmore University (Kenya), FHWien der WKW (Austria), Odessa National University of Technology (Ukraine), Hotel Management School NHL Stenden (The Netherlands), and Vocational College of Hospitality and Tourism Maribor (Slovenia). And, for the first time competing, I am delighted to welcome teams from the following schools: Princess Nourah bint Abdulrahman University (Kingdom of Saudi Arabia), Al Rayyan International University College (Qatar), and École Hôtelière de Lausanne (Switzerland).

The teams, comprised of four to five students and one instructor, will compete in a Simulation Challenge in two separate competitive sets (with one hotel operated by each school). Each week they will make strategic decisions to improve the position of their hotels in their competitive set, with a focus on Market Performance, Financials, Guest Satisfaction, and Associate Engagement. At the end of the four-week competition, the top hotels from each competitive set will be compared side-by-side using a variety of performance metrics and the winning team will be named.

As they compete, the students will also be achieving their Certificate in Hospitality Business Acumen via online learning modules and a knowledge exam, supplemented by weekly web conferences.

I have no doubt that it will be an amazing competition and, following two comprehensive orientation sessions over the past two weeks, the teams are excited to begin!

Best of luck to all!!

Heidi Anaya
Head of Education – Russell Partnership Technology
heidi.anaya@russellpartnership.com