Impact of Coronavirus on the Global Hotel Industry and Europe

The webinar has now finished!

We will review the impact of the coronavirus on countries and markets around the world and drill down into specific areas like China, Italy and the US. All performance metrics will be from the week that just ended on the prior Saturday. Data related to recovery scenarios will be provided including current China performance, past economic cycles and prior events like SARS. Additional data will be reviewed on hotel closings, forward bookings, event cancellations and travel intention. We will look at industry takeaways and lessons to be learned from similar events, such as group versus transient comparisons and luxury resort differences. There will be time for brainstorming related to research opportunities. Instructions will be provided for professors who would like to obtain personalized data for research or if people would like to receive regular updates. Samples of the type of data that is available can be found on the STR website.

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