Upcoming STR Workshops & Information
STR SHARE Center Announces Forthcoming CHIA and HIFIA Train-the-Trainer Workshops
What is the Certification in Hotel Industry Analytics (CHIA)?
The Certification in Hotel Industry Analytics (CHIA) is the leading certification for undergraduate and graduate students, as well as professors, in Hospitality and Tourism programs. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas and methodologies that are used by the hotel industry. Recipients have proven that they can ‘do the math’ and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports that are used by industry professionals. Recipients have a grasp of the current landscape of the hotel industry, including relevant current events. Achieving this distinction announces that these students have a place among the best graduates in their profession and opens the doors to future career opportunities. Qualifying students receive a certificate of accomplishment. Their names and schools are listed on the American Hotel & Lodging Educational Institute (AHLEI) website and they can use the CHIA designation on their resume/CV and business cards.
The certification is based upon four core content areas:
- Hotel Industry Analytical Foundations
- Hotel Math Fundamentals – the metrics used by the Hotel Industry
- Property Level Benchmarking with STAR Reports
- Hotel Industry Performance Reports (Trends, P&L, Pipeline and Destination Reports)
A detailed outline of the training content and a sample exam are available. CHIA training includes case scenarios, hints, sample reports, industry ‘tricks of the trade,’ analysis examples, quizzes, discussion questions, and application exercises where participants gain hands-on experience working with hotel data.
Who should attend a CHIA workshop?
Professors and instructors teaching the next generation of hotel and tourism industry professionals as well as affiliated industries where understanding hotel analytics would be important. Students that would like to set themselves apart from their peers by having the CHIA Certification.
How do I get the CHIA certification after I’ve attended a workshop?
There are online and hardcopy versions of the exam. The test may be administered immediately after a workshop or at a later date online. This information and other details are available by emailing email@example.com
- There are 50 questions on the exam and a minimum score of 70% must be obtained. Retakes are available.
Students attending a workshop where the exam is not offered must make prior arrangements with a faculty member to have the exam proctored at their school. Please email firstname.lastname@example.org to find out if your school is a member of the STR SHARE Center and which instructors may be authorized to offer the CHIA examination.
If I attend a workshop and obtain the CHIA certification, would I then be able to offer the training to the students at my school?
Absolutely! During each session we present the CHIA content and prepare instructors to be able to present the CHIA training at their own universities. We show how you can personalize the training related to your own city or country or any area of the world that you are interested in studying. We can help connect you with other instructors that have successfully offered the CHIA training at their schools so that you may discuss what worked well for their program. Schools are presenting the certification training to students in labs and optional workshops as well as courses in lodging operations, revenue management, finance and capstone classes. There is an abbreviated version of the CHIA certification called the Hotel Industry Foundations and Introduction to Analytics (HIFIA) specifically geared for two-year schools, technical programs and emerging nations.