Welcoming Georges Ubbelohde as Director of Industry Relations

Dear EuroCHRIE Members,

We are pleased to announce the appointment of Georges Ubbelohde as our new Director of Industry Relations. This key position has been vacant for some time, and we are delighted to have Georges step into the role.

Georges is a seasoned hospitality and tourism executive and educator with over 30 years of extensive international experience across Europe, the Middle East, Asia, and China. Passionate about hospitality education and leadership, Georges has dedicated much of his career to bridging the gap between academia and the professional world.

He currently serves as a faculty member and is a certified senior master trainer with the American Hotel and Lodging Educational Institute (AHLEI). He also holds several esteemed credentials, including Certified Hotel Administrator (CHA), Certified Hospitality Educator (CHE), and Certified Hospitality Trainer (CHT), and has been honored with professorial titles from numerous universities and associations.

In addition to his academic and training contributions, Georges brings a global perspective through his work as a Quality Auditor and Certification Expert for the UN Tourism TEDQUAL Program, and as a certified Excellence Assessor for the European Foundation of Quality Management (EFQM).

We would also like to take this opportunity to express our heartfelt thanks to Heidi Anaya, who has supported this role on an interim basis with great dedication and professionalism.

This is an important position for EuroCHRIE, as we continue to foster and strengthen the essential link between industry and academia—something that lies at the heart of our mission.

Please join us in welcoming Georges to the EuroCHRIE leadership team!

Warm regards,

Florian Aubke
President, EuroCHRIE