FREE COURSE – The Luxury Industry: Customers & Luxury Experiences

To help mark its 60th Anniversary, Glion is launching a free online course dedicated to the luxury industry, with a special focus on the ever-evolving luxury customer relationship.

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The course, entitled ‘The Luxury Industry: Customers and Luxury Experiences’, launches on 16th May and incorporates three taught modules of three hours’ duration each. It is led by Dr. Barbara Czyzewska, our Academic Dean & Head of Luxury Brand Strategy Specialization.

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As well as giving something back to the industry, the course will act as a taster for graduate education at Glion.

The course content will be delivered via the FutureLearn platform, across three modules of three hours’ duration each. Its syllabus includes:

• Origins and definitions of luxury
• Cultural perspectives of luxury
• The value of luxury
• The luxury customer experience, including co-creation, personalization, and best practices
• The changing face of the luxury customer experience
• Using data in the luxury industry

You are welcome to participate – simply use the link below to register. And if you have friends and colleagues who could benefit from studying the course, please feel free to forward this email to them.

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