The EuroCHRIE University Challenge 2022 Has Begun!

The 8th Annual EuroCHRIE University Challenge has officially started with a record number of 17 schools involved.

We are pleased to welcome back schools who have participated in previous years (with different groups of students):  Boma International Hospitality College (Kenya) – last year’s runner-up, The University College of Northern Denmark, Stenden University (South Africa), Budapest Business School (Hungary), Breda University of Applied Sciences (The Netherlands), Modul University (Austria), Cph Business (Denmark), Özyeğin University School of Applied Sciences (Turkey), Hotel Management School Maastricht (The Netherlands), ESSEC Paris (France), Strathmore University (Kenya), FHWien der WKW (Austria), Technological University Dublin (Ireland), and Vocational College of Hospitality and Tourism Maribor (Slovenia), as well as a few new schools:  University of Rijeka (Croatia), Prague University of Economics and Business (Czech Republic), and Odessa National Academy of Food Technologies (Ukraine).

The teams, comprised of three to five students and one instructor, will compete in a Simulation Challenge in two separate competitive sets (with one hotel operated by each school).  Each week they will make strategic decisions to improve the position of their hotels in their competitive set, with a focus on Market Performance, Financials, Guest Satisfaction, and Associate Engagement.  At the end of the four-week competition, the top hotels from each competitive set will be compared side-by-side using a variety of performance metrics and the winning team will be named.

As they compete, the students will also be achieving their Certificate in Hospitality Business Acumen via on-line learning modules and a knowledge exam, supplemented by weekly web conferences.

I have every confidence that it be an amazing competition and, following two comprehensive orientation sessions over the past two weeks, the teams are excited to get started!

Best of luck to all!!

Heidi Anaya
Head of Education – Russell Partnership Technology
heidi.anaya@russellpartnership.com