The 6th Annual EuroCHRIE University Challenge, delivered by Russell Partnership Technology in partnership with EuroCHRIE, came to an exciting finish on April 2nd. The nine schools competing were Strathmore University (Kenya), Stenden Hotel Management School (South Africa), Stenden Hotel Management School (The Netherlands), The Budapest Business School (Hungary), Modul University (Austria), The Emirates Academy of Hospitality Management (UAE), The University College of Northern Denmark, FHWien der WKW (Austria), and Cph Business Academy (Denmark).
The teams, comprised of four senior students and one instructor, competed in the Simulation Challenge in a competitive set of nine (with one hotel operated by each school). Each week they formulated strategic actions to drive the position of their hotels in the competitive set, with a focus on Market Performance, Financials, Guest Satisfaction, and Associate Engagement. The winning team was the hotel with the best overall balanced scorecard at the end of the four-week competition.
While competing, the students also completed their Certification in Hospitality Business Acumen. This was delivered utilizing on-line learning modules and weekly web conferences.
This was a very dynamic competition with teams devising different strategies to drive their hotels forward in the competitive set. At the conclusion of the competition, it was the team from The University College of Northern Denmark who were the winners, with second place going to The Budapest Business School.
This was, without question, the most competitive event we have delivered. Mid-way through the competition, the students had to contend with suddenly being required to work from home, away from their teammates and instructor. The determination and focus each of the 36 students displayed in keeping up with their work and actively participating during the weekly web conferences was nothing short of remarkable.
When asked for their number one area of learning during the final web conference, the answer Emma from Cph Business Academy provided seemed to sum everything up quite perfectly of what we all need to do during difficult times:
“Our team didn’t achieve the numbers during the competition we had hoped for, but we were able to thrive and learn from the difficulties, prioritizing to stay motivated and keep doing our best to reconfigure our strategy.”
Sincere congratulations to all involved! Russell Partnership Technology will be delighted to honor the top two teams at the EuroCHRIE Conference in Aalborg in October.
UCN – Winners of EuroCHRIE University Challenge 2020
The Revenue Simulation Challenge was a great way to put theory into practice. We got a different understanding of hospitality management, economics, and both the short- and long-term consequences of our decisions, which will be valuable for us in the future.
Since we were brought together from different educations within UCN, half of us were strangers before starting the challenge. We had a great time getting to know each other and working together with a common goal and continuously learned a lot from each other. The challenge brought us closer together, and we came out on the other side as friends.
We feel lucky to have been offered this opportunity and are thankful to our team leader Lone, as well as both Heidi and Russell Partnership Technology for this extraordinary experience.
- Daniel Lehmann
- Elin Arvidsson
- Claudiu George Dumitrascu
- Michael Pedersen
Budapest Business School – Runners-up in EuroCHRIE University Challenge 2020
What a wonderful experience! We would like to start by thanking Heidi for her wonderful support and guidance through this amazing journey. This has truly been an experience we will never forget!
Being our first experience at an international competition, there was a mix of excitement and apprehension in the team, however, ultimately, we felt very lucky to be part of it.
It’s been interesting to see how the team grew and became stronger, starting from our humble and modest baby steps, where we struggled with the basics, like understanding the links between sections to becoming an assertive team, making confident and decisive decisions for our hotel.
The competition brought new challenges that tested our knowledge and capabilities and gave us a realistic insight into hotel operations. The current circumstances we are living through made the whole process all that more challenging and gave us first-hand experience of resilience and adaptability.
We value this experience and the exposure it has given us and although we just missed a first place, we are happy with our performance, we gave it our best.
- Dóra Szécsi
- Dorottya Szabó
- Helga Schilling
- Bettina Szabó
- Lili Zita Tóth