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IUBH International University of Applied Sciences
Professor of Hospitality Management
Bad Honnef, Bonn
Germany

Dr. Willy Legrand is Professor of Hospitality Management at the IUBH International University of Applied Sciences located in Bad Honnef - Bonn, Germany. Prof. Legrand holds undergraduate and graduate courses on sustainable development and business management, sustainable hospitality and tourism in Germany but also as a visiting professor at universities across the World.

Dr. Willy Legrand is Professor of Hospitality Management at the IUBH International University of Applied Sciences located in Bad Honnef - Bonn, Germany. Prof. Legrand holds undergraduate and graduate courses on sustainable development and business management, sustainable hospitality and tourism in Germany but also as a visiting professor at universities in China, Dubai, France, India, Peru, Singapore and the United States. He is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations with the 4th edition set for 2021. He is the co-editor of the Routledge Handbook of Sustainable Food and Gastronomy. He is the Guest Chief Editor of the Hotel Yearbook Sustainable Hospitality 2018 and 2020 Special Editions. Prof Legrand is dedicated to working with students, industry professionals and academics on solutions towards a hospitality industry with greater resiliency (e.g. facing climate emergency, biodiversity collapse, pandemics etc.); join him and 100 industry experts on the HospitalityNet World Panel on Sustainability in Hospitality.

The 4th industrial revolution and sustainability hospitality: Dangers and Opportunities

The pace of innovations in all field of sustainability increases (e.g. from energy efficiency to power generation, from waste management to production center for clean water and food), and the interconnectivity of new technologies may foster the needed shift in the hospitality industry towards addressing environmental and climate risks. + After a catastrophic year for the industry, many are looking towards technology to drive their processes, improving sustainability performance and boost economic prosperity looking forward. The 4th Industrial Revolution, it is argued, can help to deliver on the “systems change required to create clean, resource-secure and inclusive economies” (WEF, 2017) and on the ambitious Sustainable Development Goals” (UNCTAD, 2018). So what are some of the key technologies to tackle sustainability (All aspect of ESG) at a hotel? As the industry sales have dropped, what technologies can help tackle both costs and resource efficiency at the same time? What support is available to hotels wanting to embrace technology to tackle sustainability but do not have the means to do so during this economic downturn?