How can sustainability be communicated beyond clichés and greenwashing?

With 30 experts across the globe and industry (hoteliers, consultants, researchers), the topic of ‘Communicating Sustainability’ did strike a chord. Thanks to the panel co-host, Franziska Altenrath, co-Founder at TUTAKA for initiating the topic.

The panel is rich in recommendations and sharing of “what works- what doesn’t work” as well.

Find out more from Catherine Dolton, Vice President Global Corporate Responsibility at InterContinental Hotels Group, Madhu Rajesh, Director of the International Tourism Partnership, Jean Lupinacci Chief ENERGY STAR Commercial and Industrial Branch at the U.S. Environmental Protection Agency or from José Koechlin von Stein, Founder & CEO at Inkaterra Hotels and many more!

In case you have missed it, the summary of the twelve industry CEOs (e.g. Hilton, Radisson, Accor, CitizenM, Kempinski, Deutsche Hospitality etc) and their views on sustainability for the 2020s is available here: Hotel Industry CEOs On Sustainability Entering The 2020s: The Window Of Opportunity For Hotels Is Now! (for the academics amongst you – this is possibly a great way to engage students on how the large hotel companies are planning to tackle the next decade’s challenges)