I am a Professor of Organisations in Digital Transition at Utrecht University of Applied Sciences and a Research Fellow at Nyenrode Business University. I have spent the largest part of my academic career working in hospitality schools. My teaching career spans 25 years and several continents. My research interests include Hospitality, Experience and Service Design as well as OB/HRM-related topics, particularly in the context of Digital Transformation. I serve as an editorial board member and/or reviewer for 10 international journals in hospitality or management field, and my work is published in leading scholarly books and international journals in hospitality and management.

EuroCHRIE has been a part of my working life for 15 years now, and even though I attend several conferences each year, I still consider the EuroCHRIE conference the highlight of the year and a great chance to meet old and new friends and colleagues. I have been involved in the organization of EuroCHRIE conferences (2010/2017/2019/2022) and have served in different Board positions over the last 9 years with EuroCHRIE, starting out as Area Consultant for the Benelux area, followed by the Director of Research position. In 2019, I was elected for the three-year President Track (Vice-President, President, Immediate Past President).

Our EuroCHRIE community has developed in the past years, and I am proud to be part of this great family. However, I also believe EuroCHRIE is ready for the next step. In an increasingly networked economy, EuroCHRIE has the opportunity to play a pivotal role in forging increased collaboration between researchers and educators at schools across the EAME region to create a stronger hospitality and tourism research profile.