Malu Boerwinkel (MSc.) is a researcher at the Future of Food Research Center and a senior lecturer specializing in sustainable business at Hotel Management School Maastricht. A graduate of Hotelschool The Hague, Malu began her career in hospitality in Amsterdam, where she held roles as Guest Relations Manager and Training & Development Manager. She pursued further education by obtaining a Master’s degree in Global Business and Sustainability from Erasmus University, which led her to transition into academia, joining Hotel Management School Maastricht. In addition to her research and teaching roles, Malu has recently been appointed as the Coordinator for Sustainable Transition at the school. In this capacity, she is responsible for integrating sustainability into the curriculum, campus environment & culture, operations, and staff development. Driven by a commitment to fostering positive change, Malu advocates for a more sustainable and regenerative approach in the hospitality industry, benefiting businesses, communities, and the environment.

Sign up for regular updates

(We do not share your data with anybody, and only use it for its intended purpose)

How to Position Your Research Expertise to Advance Your Academic Career

How to integrate AR/VR into your Classroom

A Guide to Getting Published

Overcoming Staffing Challenges in the Hospitality Industry

Agile Course Development