Yasemin Oruc (MSc. MBA) is research fellow in City Hospitality and senior lecturer in Marketing Innovation at Hotelschool The Hague. Yasemin has a background in marketing in the international luxury hospitality industry (e.g. Mandarin Oriental New York, Four Seasons Istanbul PPHE Hotel Group). She is an alumna of Hotelschool The Hague and completed her MBA at the Amsterdam Business School – University of Amsterdam, where she currently works on her Ph.D. - Reinventing City Tourism. As mindful marketing professional she likes to co-create meaningful experiences and work towards value creation for stakeholders involved.