Dr Frederic Bouchon has more than 18 years of experience in higher education management. He worked with leading Hospitality and Tourism Universities in Asia and Europe in various senior positions.
He is an international expert in Tourism and Hospitality with numerous research and consultancy projects including capacity building, destination development, service standardisation, regional integration, and mobility planning. Furthermore, Frederic researched various tourism and hospitality management topics, including Strategic planning, Tourism Management, Place Branding, Stakeholders’ Management, Sustainability, and Hospitality Education and published articles in multiple journals. 
He was a founding member of the ASEAN Tourism Research Association. Before joining the academia, Frederic worked in the Hospitality and Tourism sector in the UK, France, Italy, Germany, and China with Hilton, Accor, Eurotravel. He is currently the Dean at the Emirates Academy of Hospitality Management, in Dubai, UAE. His current research projects include the future of hospitality management and education, innovation through the digitalisation and growing sustainability agenda of Tourism.