Mindset Theory for Mindful Consumption in Tourism

This study aims to evaluate research on mindset from theoretical perspectives, traditions, and common limitations that have implications for ethical consumption in tourism and hospitality. It intends to synthesize the state of knowledge and establish a research agenda using a semi-systematic literature review to explore the impact of mindsets on sustainable consumption in tourism.

 It demonstrates that literature started utilizing the mindset concept in the past decade using several approaches: fixed and growth mindsets, deliberative and implemental mindsets, learning and performance goal orientations, and prevention and promotion mindsets.

The results suggest that tourism businesses can design experiences that change the mindset toward more sustainable consumption. Changing tourists’ mindset is one approach to developing more environmentally friendly tourism. This research fulfils a critical need to examine the mindset concept as a foundation for tourism experiences to achieve mindful consumption, which is urgently needed, especially within the tourism and hospitality sector.