Addressing the Service Innovation Gap: The Case of a Fast Food Chain
This poster reports on lessons learned from a Service Design project conducted for a Fast Food Chain in a central European country. Using the double diamond framework as underlying scaffolding, a number analysis methods and approaches for idea generation and prototyping were applied. Conceptually, it makes use of the Service Innovation Gap as referencing model, allowing to contextualise Service Design as a powerful innovation method for scalable services.
