Trix van der Vleuten serves as The Social Hub’s Chief Marketing Officer, heading up a newly structured Marketing & Performance team at the business that offers hotel facilities, student and extended stay rooms, co-working, gyms and event spaces all under the same roof at 18 locations across Europe. Van der Vleuten’s career in marketing and brand management spans nearly two decades, credited with being instrumental in the growth and commercial performance of global companies such as KraftHeinz, FrieslandCampina, SABMiller, and PepsiCo. Her previous roles include CMO for Northern Europe at KFC and most recently, Head of Global Brands & Marketing Strategy at Versuni, a former Philips company, where she spearheaded innovative programs that reshaped brand perceptions and customer engagement.

The Social Hub’s provision of student accommodation also overlaps with another string to Van der Vleuten’s bow, serving as a guest lecturer at prestigious institutions including Nyenrode Business University & TIAS School for Business and Society in the Netherlands, and EDHEC Business School in France.

Van der Vleuten’s achievements include being named on the MT/Sprout Next Leadership 50 and SER Top Women lists for her contributions to leadership and innovation. She also recently authored her debut children’s book, May for President, named by Harper’s Bazaar as one of the best Dutch books of 2024.