Lars Eltvik graduated from the Norwegian School of Hotel Management before earning his MSc Degree in Tourism Planning and Development from the University of Surrey in the UK. His career in hospitality and hospitality education spans over more than 35 years, starting in hospitality operations in his native Norway, and since the mid 1990’s his work has always been related to hospitality education and training. Lars was part of the team at The Emirates Academy of Hospitality Management from pre-opening in 2001 to 2009 before joining the leadership team at Haaga-Helia University of Applied Sciences in Finland from 2009 to 2015. From 2015 to 2018 he served as MD for Dusit Hospitality Education in Thailand. In 2018 Lars moved to Saudi Arabia to join the AMAALA project as Director of Education. Since the merger of AMAALA and the Red Sea Development Company in 2021 Lars has worked for the management company Red Sea Global as Senior Education Advisor supporting the education scope of the company.