Dr. Henri Kuokkanen is associate professor  and vice dean of postgraduate programs at Institut Paul Bocuse, with expertise in the fields of corporate social responsibility (CSR) and revenue management. He holds a PhD in CSR from Leeds Beckett University. Henri has been an active EuroCHRIE board member since 2014, starting as the area consultant for Switzerland. In 2015, he was elected as the director of membership. After his two-year term, he was nominated as the interim director of education in 2017, before being elected in the same position in 2018. Active in sharing his research findings at the annual EuroCHRIE conferences, Henri has won the conference best paper award three times, in 2012, 2016 and 2018. He has also organized several regional EuroCHRIE events to provide further value to members. Having switched from a business and consulting career to academia in 2008, he has found EuroCHRIE an indispensable platform to network and build experience in hospitality research and education. For him, EuroCHRIE also provides the perfect channel to contribute to the future of the field and support the next generation of hospitality students, educators and researchers.