Since 2015, Heidi has organized and facilitated the annual EuroCHRIE Challenge, a student competition open to hotel schools in Europe, the Middle East, and Africa. Combining on-line learning with simulation competition, the Challenge offers students the ability to achieve their Hospitality Business Acumen certification and win cash prizes.
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About You
Director of Member Services & Development
Interim Director of Industry
Middletown, DE
United States
Russell Partnership Technology
Head of Education
Tucson, AZ
United States
Profile / Platform Statement

Heidi is the Head of Education with Russell Partnership Technology where she provides simulation support to hospitality educators in over 20 countries. Prior to this, Heidi’s career in the hospitality industry began in 1991 and has included leadership roles in Operations, Sales, and Human Resources.

Heidi is the Head of Education with Russell Partnership Technology where she provides simulation support to hospitality educators in over 20 countries. Prior to this, Heidi’s career in the hospitality industry began in 1991 and has included leadership roles in Operations, Sales, and Human Resources.
For the past two years, Heidi has served on the EuroCHRIE board as Industry Director and she has been a member of ICHRIE for 12 years.
Since 2015, Heidi has organized and facilitated the annual EuroCHRIE University Challenge, a student competition open to hotel schools in Europe, the Middle East, and Africa.
Heidi has been a guest lecturer at several hotel schools in the area of Strategic Revenue Management and is also the trainer of the Certification in Hospitality Business Acumen from the Hospitality Sales & Marketing Association International (HSMAI).
Heidi was the 2018 STR Bridging the Gap Award recipient, which is presented to an industry professional who works to bring industry and education closer together.