COVID-19 Impact Update on the Global Hotel Industry
Steve Hood from the STR SHARE Center will present an update on the global hotel industry.
Thursday, 14th May 2020 @ 2pm (BST) / 3pm (CET) / 9am (USA ET)
We will get an update on the impact of the coronavirus on countries and markets around the world. We will look at areas like China, Asia, Europe and the US and we will drill down into country and market detail for Europe. Recent performance metrics will be displayed, some from the week that just ended on the prior Saturday. Data related to recovery scenarios will be provided including current China performance, past economic cycles and prior events like SARS. Additional data will be reviewed on hotel closings, forward bookings, event cancellations and travel intention.
We will look at industry takeaways and lessons to be learned from similar events, such as group versus transient comparisons and luxury resort differences. There will be time for brainstorming related to research and classroom opportunities. Instructions will be provided for professors who would like to obtain personalized data for research or if people would like to receive regular updates. Samples of the type of data that is available can be found on https://str.com/data-insights-blog/coronavirus-hotel-industry-data-news.
The webinar is open to professors and students. It will be recorded.