{"id":13045,"date":"2023-09-21T12:53:04","date_gmt":"2023-09-21T12:53:04","guid":{"rendered":"https:\/\/eurochrie.org\/2023\/?page_id=13045"},"modified":"2023-09-24T17:15:41","modified_gmt":"2023-09-24T17:15:41","slug":"teaching-hospitality-students-about-big-data-literacy-and-sustainability-through-experimentation","status":"publish","type":"page","link":"https:\/\/eurochrie.org\/2023\/posters\/view\/teaching-hospitality-students-about-big-data-literacy-and-sustainability-through-experimentation\/","title":{"rendered":"Teaching Hospitality Students About Big Data Literacy and Sustainability Through Experimentation"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;posterbanner&#8221;][vc_column][cs_banner style=&#8221;creative&#8221; btn_style=&#8221;a-btn-3&#8243; socials=&#8221;%5B%7B%22icon%22%3A%22fab%20fa-500px%22%7D%5D&#8221; title=&#8221;Teaching Hospitality Students About Big Data Literacy and Sustainability Through Experimentation&#8221; bg_image=&#8221;12158&#8243; text=&#8221;Posters&#8221; button=&#8221;url:https%3A%2F%2Feurochrie.org%2F2023%2Fposters%2Fview|title:%E2%86%90%20Back%20to%20Posters&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1695121308601{margin-top: 60px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1695122090801{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;columns&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>This study developed a comprehensive curriculum on sustainable marketing with big data for hospitality students. It incorporated problem-based and creative problem-solving approaches, computer-based and project-based learning, industry mentors, and databases for instruction. <\/strong><\/p>\n<p style=\"text-align: center;\">Using a quasi-experimental design, the study assessed the impact on student outcomes. Results showed significant improvements in big data literacy, sustainability knowledge, and marketing skills. 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