{"id":13015,"date":"2023-09-21T12:13:14","date_gmt":"2023-09-21T12:13:14","guid":{"rendered":"https:\/\/eurochrie.org\/2023\/?page_id=13015"},"modified":"2023-09-24T17:10:14","modified_gmt":"2023-09-24T17:10:14","slug":"understanding-of-consumer-situational-involvement-and-intention-to-purchase-foods-at-state-fairs-in-the-usa","status":"publish","type":"page","link":"https:\/\/eurochrie.org\/2023\/posters\/view\/understanding-of-consumer-situational-involvement-and-intention-to-purchase-foods-at-state-fairs-in-the-usa\/","title":{"rendered":"Understanding of Consumer Situational Involvement and Intention to Purchase Foods at State Fairs in the USA"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;posterbanner&#8221;][vc_column][cs_banner style=&#8221;creative&#8221; btn_style=&#8221;a-btn-3&#8243; socials=&#8221;%5B%7B%22icon%22%3A%22fab%20fa-500px%22%7D%5D&#8221; title=&#8221;Understanding of Consumer Situational Involvement and Intention to Purchase Foods at State Fairs in the USA&#8221; bg_image=&#8221;12158&#8243; text=&#8221;Posters&#8221; button=&#8221;url:https%3A%2F%2Feurochrie.org%2F2023%2Fposters%2Fview|title:%E2%86%90%20Back%20to%20Posters&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1695121308601{margin-top: 60px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1695122090801{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;columns&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>State fares are one of North America\u2019s favorite events held every year in most states in the USA. There are many things that people enjoy at each fair. However, eating a variety of foods at state fairs is one of the reasons to visit the fairs.<\/strong><\/p>\n<p style=\"text-align: center;\">After COVID-19, consumer consumption behaviors have changed. This study will explore and identify the situational involvement factors regarding consumers\u2019 intention to purchase foods at state fairs in the USA. Then, this study will test the relationship among enduring involvement, situational involvement, and intention to purchase. Lastly, this study will test a moderation effect between involvement variables and the intention to purchase variable. 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