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The current study examines factors essential to successfully selling plant-based products in restaurants in the market with predominantly carnivorous preferences like Oklahoma, USA. The study employs a qualitative approach as well as a survey method to evaluate: (1) factors that make plant-based protein products attractive to carnivorous customers, (2) factors that make those products attractive to non-carnivorous customers, and (3) effective strategies for a vegan restaurant in a predominantly carnivorous market. Several successful vegan restaurant business operators were interviewed about the factors facilitating their success. Observations of business practices and social media postings related to vegan restaurants were also used for triangulation of information obtained from the interviews. Additionally, customers of the participating restaurants will be surveyed to identify what attracts them to those businesses. The results will point out key success factors for restaurants that want to incorporate more plant-based products as well as the factors that are critical to customers.<\/p>\n
[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1662630886170{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1662570819561{padding-top: 10px !important;}”][vc_wp_text]<\/p>\n
[\/vc_wp_text][vc_raw_html css=”.vc_custom_1662617249398{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]JTNDYSUyMGlkJTNEJTIycG9zdGVyJTIyJTNFJTNDJTJGYSUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1662630785436{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 10px !important;padding-bottom: 10px !important;}”][vc_column width=”7\/12″ css=”.vc_custom_1662570946272{padding-bottom: 0px !important;}”][vc_raw_html]JTVCcGRmLWVtYmVkZGVyJTIwdXJsJTNEJTIyaHR0cHMlM0ElMkYlMkZldXJvY2hyaWUub3JnJTJGMjAyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGd3BfZG5kY2Y3X3VwbG9hZHMlMkYyMDIyJTJGMDklMkZFdXJvQ0hSSUUyMDIyLVBvc3Rlci5wZGYlMjIlNUQ=[\/vc_raw_html][\/vc_column][vc_column width=”5\/12″][vc_raw_html css=”.vc_custom_1662626018744{margin-bottom: 0px !important;border-bottom-width: 2px !important;border-bottom-color: #eeeeee !important;border-bottom-style: solid !important;}”]JTVCdWZjLWZiLWNvbW1lbnRzJTVE[\/vc_raw_html][\/vc_column][\/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1662626186891{margin-top: 20px !important;margin-bottom: 0px !important;padding-top: 0px !important;}”][vc_column][vc_raw_html css=”.vc_custom_1662617356245{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]JTNDYSUyMGlkJTNEJTIydmlkZW8lMjIlM0UlM0MlMkZhJTNF[\/vc_raw_html][vc_video link=”https:\/\/youtu.be\/slBZwKKd5Ss” align=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1662631297761{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 30px !important;background-color: #a58442 !important;}”][vc_column][cs_headings style=”classic_btn” text_align=”text-center” text_style=”light” enable_text_color=”on” title=”About the Authors” btn_style=”a-btn-4″][\/cs_headings][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”aboutcont” css=”.vc_custom_1662631257528{margin-top: 0px !important;padding-top: 20px !important;background-color: #eeeeee !important;}”][vc_column width=”1\/6″][vc_single_image image=”10234″ img_size=”medium” alignment=”center”][\/vc_column][vc_column width=”5\/6″][vc_column_text]<\/p>\n Dr. Lisa Slevitch is an Associate Professor at the School of Hospitality and Tourism Management in the Spears School of Business at Oklahoma State University. Her research interests are in the areas of hospitality marketing and management, particularly in the field of determinants of customer satisfaction, consumer behavior, and sustainability.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”aboutcont” css=”.vc_custom_1662631172645{padding-top: 0px !important;padding-bottom: 20px !important;background-color: #eeeeee !important;}”][vc_column width=”1\/6″][vc_single_image image=”10233″ img_size=”medium” alignment=”center”][\/vc_column][vc_column width=”5\/6″][vc_column_text]<\/p>\n Dr. Willie Tao is an Assistant Professor at the School of Hospitality and Tourism Management in the Spears School of Business at Oklahoma State University. Dr. Tao’s research interests are in the areas of foodservice, data analytics, and human-robot interactions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”aboutcont” css=”.vc_custom_1662631172645{padding-top: 0px !important;padding-bottom: 20px !important;background-color: #eeeeee !important;}”][vc_column width=”1\/6″][vc_single_image image=”10232″ img_size=”medium” alignment=”center”][\/vc_column][vc_column width=”5\/6″][vc_column_text]<\/p>\n Erica Besch is an MS student at he School of Hospitality and Tourism Management in the Spears School of Business at Oklahoma State University.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row full_width=”stretch_row_content_no_spaces”][vc_column][cs_banner style=”with_breadcrumbs” enable_breadcrumbs=”on” breadcrumbs=”%5B%7B%22item%22%3A%22url%3Ahttps%253A%252F%252Feurochrie.org%252F2022%252Fposters%252F%7Ctitle%3APosters%22%7D%5D” title=”How to Successfully Sell Plant-Based Protein Products in a Carnivore State: Case of Oklahoma, USA” bg_image=”4253″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” …<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6834,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10169","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/eurochrie.org\/2022\/wp-json\/wp\/v2\/pages\/10169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eurochrie.org\/2022\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eurochrie.org\/2022\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eurochrie.org\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eurochrie.org\/2022\/wp-json\/wp\/v2\/comments?post=10169"}],"version-history":[{"count":6,"href":"https:\/\/eurochrie.org\/2022\/wp-json\/wp\/v2\/pages\/10169\/revisions"}],"predecessor-version":[{"id":10235,"href":"https:\/\/eurochrie.org\/2022\/wp-json\/wp\/v2\/pages\/10169\/revisions\/10235"}],"up":[{"embeddable":true,"href":"https:\/\/eurochrie.org\/2022\/wp-json\/wp\/v2\/pages\/6834"}],"wp:attachment":[{"href":"https:\/\/eurochrie.org\/2022\/wp-json\/wp\/v2\/media?parent=10169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Like](\"https:\/\/eurochrie.org\/2022\/wp-content\/plugins\/wp-postratings\/images\/rating_1_off.gif\" "\\"Like")
+1 this Poster<\/span><\/span><\/p>\nDr. Lisa Slevitch<\/h4>\n
\nDr. Willie Tao<\/h4>\n
\nErica Besch<\/h4>\n
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